The original Knulease "site" was simply a shopping cart with a blurb of a description for the product. The owner asked me to experiment with a landing page-style format for the new site and to come up with appropriate copy and imagery based on analysis of various direct competitors' sites.
What I Did
- Researched direct competitors' sites to determine what worked for a landing page
- Acquired appropriate stock photography
- Created template using HTML and CSS
- Formatted all copy
- Set up Facebook and a YouTube channel and uploaded content to both
- Themed the Hazel shopping cart to match the rest of the site